SPATIAL DESIGN
INKULTUR
Parting from INKULTUR’s Brand Identity created by Nevada Project’s branding team, we developed the spatial concept for INKULTUR as an extension of its authentic and rebellious spirit. The design was not only guided by the brand’s bold visual language, but also by the challenge of transforming a very compact space into a highly functional environment capable of housing generous display areas, comfortable seating, and a fully operational beverage bar.
The project required a careful balance between retail and hospitality. At the front of the space, we maximized visibility and circulation by integrating flexible display systems that allow print publications and merchandise to coexist naturally with the beverage offering. The layout ensures that books and printed matter remain the protagonists, while the bar, specialized in matcha and carefully crafted drinks, enhances the brand’s sensory universe rather than competing with it.
To optimize functionality, the back area was strategically adapted into a compact yet efficient kitchen and preparation zone, allowing the front of house to remain open, inviting, and focused on customer interaction. This separation ensures smooth operations without compromising the experiential quality of the space.
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The project required a careful balance between retail and hospitality. At the front of the space, we maximized visibility and circulation by integrating flexible display systems that allow print publications and merchandise to coexist naturally with the beverage offering. The layout ensures that books and printed matter remain the protagonists, while the bar, specialized in matcha and carefully crafted drinks, enhances the brand’s sensory universe rather than competing with it.
To optimize functionality, the back area was strategically adapted into a compact yet efficient kitchen and preparation zone, allowing the front of house to remain open, inviting, and focused on customer interaction. This separation ensures smooth operations without compromising the experiential quality of the space.
SPATIAL DESIGN
INKULTUR
Parting from INKULTUR’s Brand Identity created by Nevada Project’s branding team, we developed the spatial concept for INKULTUR as an extension of its authentic and rebellious spirit. The design was not only guided by the brand’s bold visual language, but also by the challenge of transforming a very compact space into a highly functional environment capable of housing generous display areas, comfortable seating, and a fully operational beverage bar.
The project required a careful balance between retail and hospitality. At the front of the space, we maximized visibility and circulation by integrating flexible display systems that allow print publications and merchandise to coexist naturally with the beverage offering. The layout ensures that books and printed matter remain the protagonists, while the bar, specialized in matcha and carefully crafted drinks, enhances the brand’s sensory universe rather than competing with it.
To optimize functionality, the back area was strategically adapted into a compact yet efficient kitchen and preparation zone, allowing the front of house to remain open, inviting, and focused on customer interaction. This separation ensures smooth operations without compromising the experiential quality of the space.
![]()
The project required a careful balance between retail and hospitality. At the front of the space, we maximized visibility and circulation by integrating flexible display systems that allow print publications and merchandise to coexist naturally with the beverage offering. The layout ensures that books and printed matter remain the protagonists, while the bar, specialized in matcha and carefully crafted drinks, enhances the brand’s sensory universe rather than competing with it.
To optimize functionality, the back area was strategically adapted into a compact yet efficient kitchen and preparation zone, allowing the front of house to remain open, inviting, and focused on customer interaction. This separation ensures smooth operations without compromising the experiential quality of the space.
