SPATIAL DESIGN
AMARÁS
Project developed during my time as Spaces Creative Director in Anagrama Studio.
Parting from Amarás’ Brand Identity created by Anagrama’s branding team, we developed the concept proposal for the first Amarás Flagship. The space was created around a set of activities that allowed the clients to discover and experience the natural ingredients along with the type of products specifically suited for them. From tasting the fruits in icepops, answering hair-related tests in the touchscreens to trying out the products in the hairsalon. Each touch-point had a specific name and was part of an evolving experience that lead the customer to become part of the Amarás family. The goal was not only to make a sale but to create a lifestyle.
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Parting from Amarás’ Brand Identity created by Anagrama’s branding team, we developed the concept proposal for the first Amarás Flagship. The space was created around a set of activities that allowed the clients to discover and experience the natural ingredients along with the type of products specifically suited for them. From tasting the fruits in icepops, answering hair-related tests in the touchscreens to trying out the products in the hairsalon. Each touch-point had a specific name and was part of an evolving experience that lead the customer to become part of the Amarás family. The goal was not only to make a sale but to create a lifestyle.
SPATIAL DESIGN
AMARÁS
Project developed during my time as Spaces Creative Director in Anagrama Studio.
Parting from Amarás’ Brand Identity created by Anagrama’s branding team, we developed the concept proposal for the first Amarás Flagship. The space was created around a set of activities that allowed the clients to discover and experience the natural ingredients along with the type of products specifically suited for them. From tasting the fruits in icepops, answering hair-related tests in the touchscreens to trying out the products in the hairsalon. Each touch-point had a specific name and was part of an evolving experience that lead the customer to become part of the Amarás family. The goal was not only to make a sale but to create a lifestyle.
![]()
Parting from Amarás’ Brand Identity created by Anagrama’s branding team, we developed the concept proposal for the first Amarás Flagship. The space was created around a set of activities that allowed the clients to discover and experience the natural ingredients along with the type of products specifically suited for them. From tasting the fruits in icepops, answering hair-related tests in the touchscreens to trying out the products in the hairsalon. Each touch-point had a specific name and was part of an evolving experience that lead the customer to become part of the Amarás family. The goal was not only to make a sale but to create a lifestyle.
